This is a newspaper website (Media Post), which shows that the U.S. Federal Government launches some anti-drug videos on YouTube. It is a breakthrough that government bodies start to realize that Internet is a useful platform to deliver the anti-drug messages. I hope HKSAR Government can also adopt the Internet channels to capture the capability of viral marketing, just like other foreign governments to follow the trend.
For this news, Media Post use viral marketing technology too. This webpage contains the “share” function for readers to forward the post to their friends or share it on Facebook and Twitter. If Narcotics Division of HKSAR adopts the “share” function in every post, I believe the speed of spreading out the message must be very fast and effective!
http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=48412
By Zoe WU
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