Why anti-drug campaigns in Hong Kong can't like that?
Several days ago, I read an Evian Roller Babies video from YouTube. I really like this video because it can touch people's emotion. Such great entertainment spread through all over the world in a second!!! Hong Kong TV news also broadcasted this video and interviewed the manager of Evian.
Several days ago, I read an Evian Roller Babies video from YouTube. I really like this video because it can touch people's emotion. Such great entertainment spread through all over the world in a second!!! Hong Kong TV news also broadcasted this video and interviewed the manager of Evian.
This is a series of advertisement. These two also are the offical videos from Evian, they may only the bonus tracks in YouTube, but may not be broadcasted in TV. I think this is a marketing strategy that are using Viral Marketing!!!
Actually anti drug could be so powerful too!!! If Hong Kong Government can change the TV advertisement style from fear to sense of humor. That’s the reason of TV commercials successful!
http://www.youtube.com/watch?v=XQcVllWpwGs
http://www.youtube.com/watch?v=MLUJdpDfXZA
http://www.youtube.com/watch?v=9a64ySqzM8Y&feature=channel
http://cablenews.i-cable.com/webapps/news_video/index.php?news_id=307704
By Zoe WU
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