Alternative sharing portal

Yesterday, I read a newspaper article about the newly launch of video sharing website like Youtube, it is called “Howcast”. What is the difference between Howcast and Youtube? Actually the main difference is, Youtube has different kinds of video clips including TV dramas, music videos, daily life shares etc. However, Howcast is mainly focus on hosting video clips which is about teaching something or “how to” do something, the most notable example is, the video clip which teaches people about “How to type faster on your iPhone”. After someone viewed it and think it's good to share with friends who has iPhone, a viral technique was included.

Linking to our focus, anti-drug, I think the government and those anti-drug organizations can try to make use of this new emerge video clips sharing portal to promote the message of anti-drug.

By using this portal, a more focus targeted audiences can be expected, since they are looking for some practical videos on the web. Thus, we can advise the government and anti-drug organizations to create some videos such as “How to get rid of drugs abusing” or “How to persuade drug abuser to stop abusing drugs”. As we can see, some videos (e.g. Bus Uncle) in Youtube had been spread and viewed widely, therefore, those anti-drug oranganizations and the government can create an attractive video place on Howcast in order to generate a buzz for this video and then spread out by a viral technique.

By Ed CHAN

Viral marketing tools- Videos

Videos clip also is one of the most important tools of the viral marketing, because the usage ways of the videos clips could apply in many dimensions. Compare with the words and the photos, videos are easier to understand and create more profound image in the audience’s mind.

For the real case Video Clip-emotion
The videos clips from the anti-drugs TV program, the real case of the drugs addicts are more close to the real life of the audience. The contents of the video clip are more credible and accessible to the audience’s heart. When the videos clip touches their heart, they will have the similar feeling of the drugs addicts or their families. Then they will spread the anti-drugs message to their friends or families.

For the imitate video clip-funny
Maybe you have the experience of watch imitate of video clip form Youtube.com. Imitate video clip maker create the fun form the original video clip and share with the audience. The audience feel funny of imitate video clip rather than the original, however, the imitate video also would create the word-of-mouth of the original one. When the audience watch imitate video clip, they are willing to share with their friends.

If use imitate video clip to spread out the anti-drugs message, the funny video will attract more teenagers to watch the anti-drugs message rather than use the direct TV ad or print ad to spread the message.

For the interesting video clip
When the anti-drugs TV program attractive enough, the audience will active to clip the video and share with their friends. The TV program maybe only could provide the anti-drugs message when it broadcast, but the video clip could appear on the Internet for longer period. People will circulate the video clip through the Internet.

By Ben CHENG

http://www.nd.gov.hk/en/index.htm

http://www.youtube.com/watch?v=TVblWq3tDwY

http://www.youtube.com/watch?v=c4CgeHN3roc