Alternative sharing portal

Yesterday, I read a newspaper article about the newly launch of video sharing website like Youtube, it is called “Howcast”. What is the difference between Howcast and Youtube? Actually the main difference is, Youtube has different kinds of video clips including TV dramas, music videos, daily life shares etc. However, Howcast is mainly focus on hosting video clips which is about teaching something or “how to” do something, the most notable example is, the video clip which teaches people about “How to type faster on your iPhone”. After someone viewed it and think it's good to share with friends who has iPhone, a viral technique was included.

Linking to our focus, anti-drug, I think the government and those anti-drug organizations can try to make use of this new emerge video clips sharing portal to promote the message of anti-drug.

By using this portal, a more focus targeted audiences can be expected, since they are looking for some practical videos on the web. Thus, we can advise the government and anti-drug organizations to create some videos such as “How to get rid of drugs abusing” or “How to persuade drug abuser to stop abusing drugs”. As we can see, some videos (e.g. Bus Uncle) in Youtube had been spread and viewed widely, therefore, those anti-drug oranganizations and the government can create an attractive video place on Howcast in order to generate a buzz for this video and then spread out by a viral technique.

By Ed CHAN

Viral Marketing between iphone, Facebook & YouTube

The iPhone 3G s is started to selling in Hong Kong recently. The price of the 32GB iPhone is nearly $7XXX. It is so expensive that only a few of customers can afford it. On the others hand, the price of old version of iPhone is decreased from $7XXX to $2XXX. I waited for one year and eventually I own my new iPhone yesterday.

After charing the battery, I started to experience the power of iPhone. The function that I feel is most convenience for me is browsing the YouTube. Here is the video shown that the magic of iphone browsing youtube.

We just need to follow a few step and we can watch many interesting video from youtube. Moreover, it is so easy for us to share something interesting to friends.

After my experiences of my iPhone, I think that we can use viral marketing to sending message to different parties effectively. Nowadays, more and more people owned PDA phone and iPhone. Furthermore, The mobile internet service and the WiFi service are very common for many place. As a result, people can send and receive the information every time and everywhere. It is easy for people exchanging information.

Lastly, if government and other organization can tailor-made the message that convenience for people sharing. For example, it can show the video through Facebook and people can easily watch anti-drug video. Therefore, adopting viral marketing can share the message effectively.

By Stephen WAN

Tools that can be used for Viral Marketing

I' ve talked about how we can share informationabout anti-drug to our friends through Facebook. Maybe you might ask me that what else tools can be used to imply viral marketing? In fact, there are a lot of choices! To utilize and spread your anti-drug messages under viral marketing concept, you can use Blogs, social networking websites, forums or discussion board. I will talk about them in the following paragraphs.

1. MySpace – It is a massive website with around 191 million members. You can find almost all of your friends on there.


2. Twitter – It is very similar to Facebook from instant messaging to applications. It becomes very popular in a short period.

3. Xanga – It is a multi-functional weblog that allows you to upload your diary, photos, videos, and audios. Also, you can make friends on the site.

4. Yahoo Blog – It is a weblog that developed by Yahoo.com. Just like Xanga.com, you can upload similar items on to your own weblog.

5. Uwants – It is a forum developed by Hong Kong people. There are a lot of readers and members on this forum.

There are a lot of options for you to imply viral marketing and share anti-drug information with friends. Luckily the technique of sharing is very similar. If you find that you are a member of any one of the above, you can get started to share anti-drug messages to friends. They can get the messages from desktop computer, notebook, netbook, iphone, ipod touch... Do it NOW!!!

By Otto CHOI

http://www.selfgrowth.com/socialnetworkingwebsites.html

http://www.myspace.com/

http://www.twitter.com/

http://www.xanga.com/

http://hk.blog.yahoo.com/

http://www.uwants.com/