Baby Hip Hop: Viral Marketing Example for Anti Drug

Why anti-drug campaigns in Hong Kong can't like that?
Several days ago, I read an Evian Roller Babies video from YouTube. I really like this video because it can touch people's emotion. Such great entertainment spread through all over the world in a second!!! Hong Kong TV news also broadcasted this video and interviewed the manager of Evian.

This is a series of advertisement. These two also are the offical videos from Evian, they may only the bonus tracks in YouTube, but may not be broadcasted in TV. I think this is a marketing strategy that are using Viral Marketing!!!

Actually anti drug could be so powerful too!!! If Hong Kong Government can change the TV advertisement style from fear to sense of humor. That’s the reason of TV commercials successful!

http://www.youtube.com/watch?v=XQcVllWpwGs
http://www.youtube.com/watch?v=MLUJdpDfXZA
http://www.youtube.com/watch?v=9a64ySqzM8Y&feature=channel
http://cablenews.i-cable.com/webapps/news_video/index.php?news_id=307704

By Zoe WU

Viral Marketing Tools- Games

Viral marketing is one of the marketing techniques that using the third parties to produce the awareness or achieve the objectives. Since viral marketing is spreading the viral messages to the target segments, it is highly depend on the word of mouth.

Games and videos clips are the most effective tools of the viral marketing, encouraging people to pass along a marketing passage voluntarily. To create a successful viral marketing campaign, we should satisfied the audience and make sure the audience feel positive about the viral message and willing to spread the message.

To increase people’s involvement, games (including mobile games, flash games and website games etc.) are effective tools to reach the target segments. Since viral marketing of anti-drugs’ target are the teenagers, most of them are like to pay the games. When we use the simple mobile jar game to deliver the anti-drugs message to the teenagers. If the first movers feel the games are interesting and make them feel happy, they are willing to spread and share the games with their friends to encourage more people to experience the games which they think interested. Most of the teenagers’ friends are also our target of the anti-drugs campaign. Therefore, the anti-drugs messages are easier to reach our target.
For example, movie-Transformer2.

http://www.weareautobots.com/ww/index.php

http://www.youtube.com/watch?v=pzB4mIPdm9k

Compare with the print advertising or TV advertising, games could gain more attention from the teenagers. Because the teenagers do not interested to read the detail information on the print ad or watch the TV ad when the contents are not relative to them. They have not interested or motivation to spread out the anti-drugs messages to their friends.

By Ben CHENG

http://www.ehow.com/how_2249962_choose-viral-marketing-technique.html
http://www.wilsonweb.com/wmt5/viral-principles.htm