Explosive News, Go Viral Marketing with credibility

Few days ago, what an explosive news has been published on various news media!!!

It stated that the drug abuse situation of Hong Kong people tend to be serious and youthfulness. From a recent research in Hong Kong Northern district and Tin Shui Wai area, over 43% of teenagers start drug taking from 11- 13 years old, the youngest one only aged 7 years old. 66% of respondents also indicated that they usually take drug at public areas like stairs and parks, even some of them take drug at home. Besides, 40% of respondents showed that they have taken drug at Mainland in last six months.

This explosive news about Hong Kong teenagers' drug abuse situation has shocked the community. Not only arouse attention from Hong Kong government, but also resonate many social network users to express their opinions towards the issue via their web, forum and blogs.

Actually, a group of abuser is here to share their past experience and side effect of drug taking. They want to express their anti drug message to public with an explosive research. In most of the newspaper's websites, they have also applied several widgets for encouraging readers to wide spread the content with viral marketing.

So, explosive anti drug message can light up the web, forum, blog with social network-related viral marketing. It is credible and important to get the news out in order to maximum effect. The golden rule of viral marketing is to:

- Behave like a social networker: be creative, honest, courteous, conscious of audience,
- Identify online advocators: approach most significant ones directly,
- Provide content and widget: for participants to express themselves in social network.

By Teresa CHAN

http://the-sun.on.cc/cnt/news/20090711/00405_002.html
http://www.hkreporter.com/talks/thread-789448-1-1.html
http://hk.myblog.yahoo.com/jw!c3PRn2mbBg6BeVgYsZWpcpA-/article?mid=4811
http://hk.myblog.yahoo.com/jw!wBRN7HGeGQO_ppeW9LNTriSxblawbIc-/article?mid=75502
http://hk.myblog.yahoo.com/jw!5qINSuifEQVCKt7iJMnlzwJxhrPJ/article?mid=1511
http://hk.myblog.yahoo.com/jw!yj.73KyRGBJOmzp7RvonzIdJKhk-/article?mid=15
http://news.hk.msn.com/local/%E6%B7%B1%E6%B8%AF%E5%90%88%E4%BD%9C%E6%89%93%E6%93%8A%E6%8B%98%E9%80%BE%E7%99%BE%E6%BF%AB%E8%97%A5%E6%B8%AF%E4%BA%BA_article_1_29131_1.asp
http://hk.apple.nextmedia.com/template/apple/art_main.php?iss_id=20090712&sec_id=4104&subsec_id=11867&art_id=12979100

Alternative sharing portal

Yesterday, I read a newspaper article about the newly launch of video sharing website like Youtube, it is called “Howcast”. What is the difference between Howcast and Youtube? Actually the main difference is, Youtube has different kinds of video clips including TV dramas, music videos, daily life shares etc. However, Howcast is mainly focus on hosting video clips which is about teaching something or “how to” do something, the most notable example is, the video clip which teaches people about “How to type faster on your iPhone”. After someone viewed it and think it's good to share with friends who has iPhone, a viral technique was included.

Linking to our focus, anti-drug, I think the government and those anti-drug organizations can try to make use of this new emerge video clips sharing portal to promote the message of anti-drug.

By using this portal, a more focus targeted audiences can be expected, since they are looking for some practical videos on the web. Thus, we can advise the government and anti-drug organizations to create some videos such as “How to get rid of drugs abusing” or “How to persuade drug abuser to stop abusing drugs”. As we can see, some videos (e.g. Bus Uncle) in Youtube had been spread and viewed widely, therefore, those anti-drug oranganizations and the government can create an attractive video place on Howcast in order to generate a buzz for this video and then spread out by a viral technique.

By Ed CHAN

Baby Hip Hop: Viral Marketing Example for Anti Drug

Why anti-drug campaigns in Hong Kong can't like that?
Several days ago, I read an Evian Roller Babies video from YouTube. I really like this video because it can touch people's emotion. Such great entertainment spread through all over the world in a second!!! Hong Kong TV news also broadcasted this video and interviewed the manager of Evian.

This is a series of advertisement. These two also are the offical videos from Evian, they may only the bonus tracks in YouTube, but may not be broadcasted in TV. I think this is a marketing strategy that are using Viral Marketing!!!

Actually anti drug could be so powerful too!!! If Hong Kong Government can change the TV advertisement style from fear to sense of humor. That’s the reason of TV commercials successful!

http://www.youtube.com/watch?v=XQcVllWpwGs
http://www.youtube.com/watch?v=MLUJdpDfXZA
http://www.youtube.com/watch?v=9a64ySqzM8Y&feature=channel
http://cablenews.i-cable.com/webapps/news_video/index.php?news_id=307704

By Zoe WU