Few days ago, what an explosive news has been published on various news media!!!
It stated that the drug abuse situation of Hong Kong people tend to be serious and youthfulness. From a recent research in Hong Kong Northern district and Tin Shui Wai area, over 43% of teenagers start drug taking from 11- 13 years old, the youngest one only aged 7 years old. 66% of respondents also indicated that they usually take drug at public areas like stairs and parks, even some of them take drug at home. Besides, 40% of respondents showed that they have taken drug at Mainland in last six months.
This explosive news about Hong Kong teenagers' drug abuse situation has shocked the community. Not only arouse attention from Hong Kong government, but also resonate many social network users to express their opinions towards the issue via their web, forum and blogs.
Actually, a group of abuser is here to share their past experience and side effect of drug taking. They want to express their anti drug message to public with an explosive research. In most of the newspaper's websites, they have also applied several widgets for encouraging readers to wide spread the content with viral marketing.
So, explosive anti drug message can light up the web, forum, blog with social network-related viral marketing. It is credible and important to get the news out in order to maximum effect. The golden rule of viral marketing is to:
- Behave like a social networker: be creative, honest, courteous, conscious of audience,
- Identify online advocators: approach most significant ones directly,
- Provide content and widget: for participants to express themselves in social network.
By Teresa CHAN
http://the-sun.on.cc/cnt/news/20090711/00405_002.html
http://www.hkreporter.com/talks/thread-789448-1-1.html
http://hk.myblog.yahoo.com/jw!c3PRn2mbBg6BeVgYsZWpcpA-/article?mid=4811
http://hk.myblog.yahoo.com/jw!wBRN7HGeGQO_ppeW9LNTriSxblawbIc-/article?mid=75502
http://hk.myblog.yahoo.com/jw!5qINSuifEQVCKt7iJMnlzwJxhrPJ/article?mid=1511
http://hk.myblog.yahoo.com/jw!yj.73KyRGBJOmzp7RvonzIdJKhk-/article?mid=15
http://news.hk.msn.com/local/%E6%B7%B1%E6%B8%AF%E5%90%88%E4%BD%9C%E6%89%93%E6%93%8A%E6%8B%98%E9%80%BE%E7%99%BE%E6%BF%AB%E8%97%A5%E6%B8%AF%E4%BA%BA_article_1_29131_1.asp
http://hk.apple.nextmedia.com/template/apple/art_main.php?iss_id=20090712&sec_id=4104&subsec_id=11867&art_id=12979100
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