Viral Marketing Aids Anti Drug Video Campaign!!!

Recently, I discovered my sister and her friends always stick with the internet, chi-chat via msn. They used to gain information in an interactive and shortly way. At that time, I really realized why government cannot wide spread the anti-drug message effectively. That's government using wrong communication channel to target teenagers. I believe it's a good opportunity for HKSAR using viral marketing to wide spread the anti-drug message effectively.

In 2008, Narcotics Division, Security Bureau and Action Committee Against Narcotics cooperated with RTHK and Youth.gov.hk launched an anti-drug creative short video campaign – 無毒真高手短片創作大賽2008.

Although this campaign was successfully launched and completed, and even involved large amount of people to response and vote for creative anti-drug short video champion. As you can see from one of the bloggers' content and one of the forums' post , it deserved to gain wider awareness among net users with viral marketing to wide spread the poll of creative anti-drug short video campaign.

Let's look at several approaches of applying viral marketing in wide spreading related anti-drug video on the Internet.

First, the video of Christian Zheng Sheng College is posted on yahoo blog for visitors to browse and comment. Some interested parties who concern about the issue of anti-drug and Christian Zheng Sheng College would forward the video to their interested friends with a button of “Blog it” or “Email”. So, the government can learn from Yahoo Blog to insert some button to encourage and convenient interested parties to forward a video of anti-drug to their friends. Then, the creative anti-drug short video campaign can be wide spread and supported by more people.

On the other hand, the viral marketing approach of ifva is also worthwhile to learn from. It created a function to encourage interested parties to subscribe its website's newsletter with a simple email insert. This may help the interested parties keep track with the latest development of ifva, and it may also raise the motivation of visitors to share the news of ifva with their friends.

By Teresa CHAN

http://hk.news.yahoo.com/article/081213/3/9pwp.html

http://hk.myblog.yahoo.com/jackyau168/article?mid=1259

http://forum.coolmanmusic.com/forum/redirect.php?tid=234933&goto=lastpost

http://hk.video.yahoo.com/video/video.html?id=1610565&p=%E6%AD%A3%E7%94%9F%E6%9B%B8%E9%99%A2

http://www.ifva.com/

Sharing online is not that difficult!

Sometimes, when we are surfing, we might found information about anti-drugs that you wanted to share. However, friends are not always next to you while you are watching it. So, what’s the best way to do so???

In old days, we will send the link of anti-drugs information through E-mail. No doubt, it’s too complicated as it involved many steps! Luckily, the technology is much more advanced nowadays. We can simply click a few buttons and icons to share and spread anti-drugs information to others in achieving viral marketing. Here are two examples:

1. This video shows you how to put an anti-drugs video from YouTube to your Facebook account.

2. This video shows you how to put an anti-drugs news from Yahoo to your Facebook account.

The above two video demonstrated that how we can share anti-drugs information to others easily. It doesn’t involve complicated steps and a lot of efforts but a great impact in return!!!

Since there are too many news about teenagers becoming drug addicts, I think everyone should participate in anti-drugs education. The easiest way is sharing anti-drugs information through the Internet. After reading my blog, please join me and share this anti-drugs message to others NOW!!!

By Otto CHOI