Viral Marketing can be regarded as an online form of word-of-mouth communications among consumers. A marketing message will be passed on from a consumer who interests in the message to another, in order to generate a buzz for the organization.
Since the drug abuse cases are widely discovered in the school recently, an anti-drug campaign should be carried out to deliver the message of seriousness and harmfulness of drug abuse. By using the benefits of viral marketing, we can target the message to the non-drug-abuser and rely on their influences to their friends who are drug-abusers.
Actually the anti-drug campaign which targeted the drug-abusers has been carried out for a long time, but its effectiveness is a doubt. However, the campaign which targets on the friends or relatives of drug-abuser might become much powerful than target on the drug-abusers, due to the persuasion is more effective than just deliver the message of anti-drug.
Therefore, the technique of viral marketing can be adopted in this anti-drug campaign, in order to spread out the message of anti-drug from the non-drug-abusers to increase the effectiveness of the campaign.
Since the drug abuse cases are widely discovered in the school recently, an anti-drug campaign should be carried out to deliver the message of seriousness and harmfulness of drug abuse. By using the benefits of viral marketing, we can target the message to the non-drug-abuser and rely on their influences to their friends who are drug-abusers.
Actually the anti-drug campaign which targeted the drug-abusers has been carried out for a long time, but its effectiveness is a doubt. However, the campaign which targets on the friends or relatives of drug-abuser might become much powerful than target on the drug-abusers, due to the persuasion is more effective than just deliver the message of anti-drug.
Therefore, the technique of viral marketing can be adopted in this anti-drug campaign, in order to spread out the message of anti-drug from the non-drug-abusers to increase the effectiveness of the campaign.
By Ed CHAN
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