Have you ever seen the Wong Cho Lam (王祖藍) TV advertisement on different channels? He is showing the New PCCW eye2 phone though the funny advertisement. This innovative new product can provide added-value service than the traditional telephone for the user such like watching the NOW TV on the portable telephone. It also has variety function and here is the advertisement showing this product.
As you can seen, user receive different kinds of information from EYE2 phone. It also shows the trend of more and more digital product replaces the traditional product nowadays. On the other hand, based on the change of the product form, there is new opportunity for different parties sending the message by viral marketing to the target audience more effectively such like sending the anti-drug message to teenager.
I suggest that the anti drug message can be formed to video type such like the Youtube video. It can attract people watching video to receive the information than just read it verbally. Moreover, it is easy for people share the news to their family member and friends because they can only press the button and the message can be widespread to the others. Finally, the viral marketing can be used naturally by people used these kind of new product.
Furthermore, nowadays, many new technological applied to different kinds of new product replacing the tradition product. Most of it can increase the chance of communication for all people through Internet. Therefore, we should put more concern of the new product and tailor made more information that easy to share with others parties. If we can build up the positive WOM through the new channels, message of anti-drug will be sent more effective in the foreseeable future.
I suggest that the anti drug message can be formed to video type such like the Youtube video. It can attract people watching video to receive the information than just read it verbally. Moreover, it is easy for people share the news to their family member and friends because they can only press the button and the message can be widespread to the others. Finally, the viral marketing can be used naturally by people used these kind of new product.
Furthermore, nowadays, many new technological applied to different kinds of new product replacing the tradition product. Most of it can increase the chance of communication for all people through Internet. Therefore, we should put more concern of the new product and tailor made more information that easy to share with others parties. If we can build up the positive WOM through the new channels, message of anti-drug will be sent more effective in the foreseeable future.
By Stephen WAN
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