It' s Time to Change Anti-drug Promotional Methods!

Today, I have browsed the official website of Narcotics Division, Security Bureau from HKSAR Government. I found that the Government uses the traditional method to promote the anti-drug message mainly. However, I think it is ineffective to attract visitors to browse the web. The underlying cause is the unattractive content. There is no motivation for browsing the web. Even though there are some interesting promotional materials like http://www.nd.gov.hk/en/preventiveeducation.htm, but who knows?! That's why HK Government fails in promoting anti-drug among the publics.

Tell me, what should be done in order to promote the anti-drug messages more effectively? The answer is: Viral Marketing. Through sending out messages among friends, the messages will spread out very immediately like what the virus do. The key merit is producing exponential increases in anti-drug messages awareness based on their social networks.

What Narcotics Division can do is strengthen the promotional methods through Internet channel. One I can suggest is using viral marketing to create buzz and worth of mouth among the publics, especially is the youth. Designing some interesting songs, videos, posters and so on (containing anti-drug messages), placing at some popular forums, websites, such as YouTube which they always browse through. This can much easier to let them know there are some interesting anti-drug messages. Most people will share to their friends when they see some interesting things. So, I think anti-drug message can be passing along friends if people are interested in.

By Zoe WU

http://www.witiger.com/ecommerce/viralmarketing.htm
http://www.nd.gov.hk/tc/preventiveeducation.htm